ZOW Bad Salzuflen 2013: Suppliers use the opportunity to access the German furniture market directly
60 first-time exhibitors from 15 countries take part
In the midst of Europe's economic and financial crisis, the German domestic market has remained robust. The macroeconomic situation in Germany is sound and, although marginally less dynamic, the economic forecast for 2013 nevertheless remains positive. Unemployment is low and increases are expected in real wages and pensions. The low interest rates which have already led to an increase in domestic construction activity are also a boon for the furniture market. Leading industry associations expect total furniture sales by the German furniture industry to remain at the previous year's level in 2013. The German domestic market will remain decisive, while market developments in southern Europe in particular continue to give cause for concern.
In view of these basic conditions, the 19th ZOW - International Supply Fair for Furniture Industry and Interior Design - is an ideal presentation and contact forum for furniture suppliers seeking direct access to the German furniture market. The exhibitors include some 60 newcomers from 15 countries who are determined to make use of this opportunity in Bad Salzuflen and enhance the portfolio for trade visitors. ZOW which opens in the Exhibition Centre Bad Salzuflen from 18 to 21 February 2013 will be attended by 402 exhibitors from 27 countries. The ratio of domestic to foreign exhibitors equals 63% to 37%. Among the German exhibitors, the biggest contingent traditionally comes from East Westphalia-Lippe: more than a third of the national supply firms regularly come from this major furniture cluster. This year, exhibitors from East Westphalia-Lippe account for 39% of all German exhibitors and 25% of all exhibitors at ZOW.
Italian suppliers make up the largest international group
In view of the economic difficulties afflicting some major markets, the proportion of international exhibitors at ZOW has dropped slightly to 37% this year. Despite this, the Italian suppliers have maintained their leading position as the largest group of foreign exhibitors at ZOW. They account for more than a quarter (26%) of the international suppliers. Denmark and the Netherlands jointly hold second place, followed by China, with Austria, France and Poland jointly in fourth place.
ZOW 2013 offers trade visitors products and processes from fittings technology through accessories to surface finishes and wood-based materials. ZOW 2013 occupies a gross area of around 24,000 m2 in exhibition halls 20, 21 and 22. The organizers Clarion Events Deutschland GmbH (Bielefeld) are expecting around 13,500 trade visitors, including roughly one-third from abroad.
Special mention must be made of the themed areas: "RFID Factory" is a large joint presentation covering roughly 250 m2 in Hall 22.1 and showing new radio-based solutions throughout the supply chain in the furniture industry. Attention focuses particularly on new furniture logistics this year. The "igeL Forum" in Hall 22.1 also presents new developments in lightweight furniture construction. On 20 February, the igeL Technical Committee will host a public meeting with papers on "Lightweight construction and fire protection". At its "Day of Wood Coating" on 21 February, the DFO Deutsche Forschungsgesellschaft für Oberflächenbehandlung e.V. [German Research Society for Surface Treatment] will provide information on such aspects as innovative special-effect coatings or the use of lamination. Interesting start-ups in the German supply industry are presenting their product and process know-how in the "BAFA" area in Hall 20. And last but not least, Denmark's community pavilion celebrates its 15th anniversary at ZOW this year.
Recent ZOW photos can be downloaded shortly at www.zow.de, service - download center
The next ZOW is going to run from 10-13 February 2014 at the Bad Salzuflen trade fair center.
Information on ZOW:
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Twitter deutsch: @zow_messe
Twitter English: @zow_trade_fair
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LinkedIn Group: ZOW Bad Salzuflen
Clarion Events Deutschland GmbH
Clarion Events Deutschland GmbH, Bielefeld, is a 100% subsidiary of Clarion Events Ltd., London. Since its start in Germany in 2010, it has organised the annual trade show ZOW (international supplier fair for the furniture industry and interior design) in Bad Salzuflen as well as the FMB (plant and machinery industry supplier fair). With its own subsidiary Clarion Events TR, it organises the ZOW in Istanbul. For the ZOW in Moscow, Clarion works in cooperation with a Russian licensee. The company's goals include initiating additional specialised trade shows and congresses that aim to provide added value and first-class service for the clientele they set out to reach. The Managing Directors of Clarion Events Deutschland GmbH are Simon Kimble and Mike Sicely, London, as well as Horst Rudolph, Bielefeld.