ZOW Bad Salzuflen (Germany)
Clarion Events Deutschland GmbH
Meisenstrasse 94
33607 Bielefeld
Tel. +49 (0) 521 96533-90
Fax. +49 (0) 521 96533-99
E-Mail: service@clarionevents.de
WWW: http://www.zow.de/
Date 02 / 2013
Client Clarion Events Deutschland GmbH
Category Press Release
Key zdne1312


New inspiration at ZOW 2013
An overview of the latest trends and developments

Once again at this year's ZOW, the supplier industry will prove that it is the central driver behind innovations in the sector. Exhibitor presentations at ZOW give visitors from the furniture industry and interior design an overview of the latest trends and new products at an early point in the year. In 2013, these range from light technology, surfaces, glass concepts and fittings to lightweight furniture construction.

Furniture lighting

Light as a design element in furniture is more in demand than ever before. Lighting is dominated by innovative LED products with high lighting levels yet the lowest possible consumption, appealing light colours and low heat radiation. The powerful LED lights are also virtually maintenance-free and have a long service life.

Using LEDs creates a natural lighting situation for indoor lighting. Creative use of light is also becoming more important for furniture concepts. Alongside functional lighting like that inside drawers, effect lighting such as integrated LEDs in handles or cupboard hinges is gaining in popularity. The numerous, new concepts pave the way for atmospheric furniture presentations. Indirect light, illuminated glass floors, dimmers and colour change products are also increasing the range of design options available with small LEDs. LED panel lights continue to take the place of spot lighting in the kitchen. New to the market are light control systems which can be controlled with mobile devices such as smartphones and tablets.

Coloured glass concepts for the home and commercial properties

Coloured glass surfaces, produced with conventional PUR paints and innovative water-based glass paints, are increasingly being used in place of traditional tiles not just in the kitchen, but now also in the bathroom, bedroom and hall. Glass is also a feature in modern design concepts in commercial construction projects as it is a good base for a wide range of different surface finishes. For example, a sophisticated high-gloss surface effect with a sense of depth is produced when coloured paint is used behind the untreated side of the glass.

Distinct natural look surfaces

Sustainability, natural elegance and subtlety are the main trends in surfaces – modern interpretations use light-coloured local timbers like elm or the ever popular oak variant. The appeal of oak is also reflected in numerous collections from specialists in decorative prints, films and timber-derived materials. The trend for matt surfaces with a natural, untreated look is also set to continue. In the kitchen, these simple, elegant decors can be attractively combined with brightly coloured or pastel furniture fronts. Developments in digital printing continue to make progress. Porous synchronous printing with its structured surfaces on timber decors ensures the desired natural look and impressive haptic effects. Surface structures are also of importance to kitchen worktops where marble and ceramic decors are currently very much in vogue.

Modern fittings for convenience of use

Modern fittings concepts are characterised by technically perfected solutions with a high level of design quality – be it for drawers, fold-up doors or doors. In the living room, milled handles or flush fold-up doors handles are increasingly popular while in the kitchen customers continue to favour solutions without any handles at all. Electrical opening aids for large fold-up doors and doors are increasingly being used in kitchen wall units. In the living room, manufacturers are moving more and more towards more hinges with integrated damping.

The latest ranges feature a more open design and shallower depths because multimedia devices are becoming narrower and more compact. Calls from end customers for individual setup solutions have resulted in manufacturers developing their drawer systems with even more scope for differentiation. The new concepts permit not just simple and tool-free assembly and disassembly of the front panels or an interior customised for the brand, they also meet the stringent design requirements of the purchaser. Different edging materials (aluminium, stainless steel or glass) produce solutions with high-quality visual appeal.

Lightweight construction with sustainable and flexible concepts

Design that can change smoothly and at speed, innovative materials, unmistakable looks, integration of modern technologies and energy efficiency – the rapidly changing trends in commercial property construction require clever, flexible solutions. The supplier industry's response is numerous lightweight construction and hybrid concepts. Sustainability in particular has become a key issue for commercial interior design. Linking innovative, efficient materials with new functionalities delivers a significant increase in value for furniture and interior design. Certified lightweight construction elements already satisfy the stringent fire protection requirements for trade fair or commercial property construction, be it in wall or ceiling covers, shelving or sales counters.

ZOW 2013
18-21 February 2013
Messezentrum Bad Salzuflen
(Bad Salzuflen Exhibition Centre, Germany)

Current ZOW photos will be are available to download shortly from www.zow.de, Service – Downloadcenter

Information about ZOW:
Online: www.zow.de
Facebook: ZOW Bad Salzuflen
Youtube: /zowfair
Twitter (German): @zow_messe
Twitter (English): @zow_trade_fair
LinkedIn group: ZOW Bad Salzuflen

Clarion Events Deutschland GmbH
Clarion Events Deutschland GmbH, Bielefeld, is a wholly-owned subsidiary of Clarion Events Ltd., London. Since launching in Germany in 2010, it has organised annual ZOW events (supplier fair for the furniture and interiors industry) and the FMB (supplier fair for mechanical engineering) in Bad Salzuflen. It works with its own subsidiary Clarion Events TR to organise the ZOW event in Istanbul. For ZOW in Moscow, Clarion collaborates with a Russian licence holder. The company's objectives include developing more special trade fairs and conferences which will deliver added value to the target business circles through tailored service. The managing directors of Clarion Events Deutschland GmbH are Simon Kimble and Mike Sicely in London and Horst Rudolph in Bielefeld.

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