ZOW Istanbul (Turkey)
Clarion Events Deutschland GmbH
Mittelstrasse 55
33602 Bielefeld / Deutschland
Tel. +49 521 965 33 90
Fax. +49 521 965 33 99
E-Mail: service@clarionevents.de
WWW: http://www.zow.com.tr
 
 
InformationMessages 
Date 09 / 2011
Client Clarion Events Deutschland GmbH
Category Press Release
Key ztne1105
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ztne1105_b1: The fourth ZOW in Istanbul took place at the CNR Expo Center from 15-18 September 2011.- Photo: Clarion Survey
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ztne1105_b2: VIP visit at ZOW in Istanbul: The Turkish MP Osman Kahveci at the Viole booth. - Photo: Clarion Survey
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ztne1105_b3: One of the highlights in Istanbul which attracted a lot of visitors was the new design symposium ZOW Essentials.- Photo: Clarion Survey
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ztne1105_b4: The renowned international designer Karim Rashid was the keynote speaker at the ZOW Essentials.- Photo: Clarion Survey
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ztne1105_b5: Stylish atmosphere: the ZOW-Premium-Lounge was very well received by the guests in Istanbul.- Photo: Clarion Survey
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ztne1105_b6: Top designer Karim Rashid during his tour of ZOW in Istanbul.- Photo: Clarion Survey
(1156KB)

Resounding success in Istanbul
ZOW 2011 was the business and design event of the autumn season

The CNR Expo Center was full to the brim when ZOW Istanbul, with 320 exhibitors from 22 countries, attracted more than 18 300 visitors from all over the world to the vibrant city on the Bosporus. Most were from Turkey (84%), but a large number of visitors from Europe and the Middle East also took the opportunity to find out more about the latest products from the international furniture supplier industry. The majority of the international guests came from Iran, the neighbouring countries west of Turkey such as Greece, Bulgaria and Romania and from the former Soviet Republics. One of the highlights of the event was the new design symposium ZOW Essentials, with renowned international designer Karim Rashid as keynote speaker.

Since its premiere in 2008, ZOW in Istanbul has evolved into a high-calibre industry event and a major source of orders for the Turkish and international supplier industries. It is the perfect base from which to serve the furniture markets in Turkey, the Middle East and Eastern Europe. To sustain this positive momentum, organiser Clarion Survey and its Turkish subsidiary adopted an innovative approach to the organisation of ZOW 2011 and notched up a resounding success.

Managing director Horst Rudolph was delighted with the outcome: “Our investments in organisation and marketing have paid off – the fourth ZOW in Istanbul was an outstanding success. With Mehmet Iyimen as the new Country Manager for Turkey, we will continue to nurture ZOW in Turkey and position it as a B2B event for this potentially lucrative furniture market. We have already signed a contract with the CNR Expo Center for the next three years.”

ZOW Istanbul is focused on the classic product groups of the supplier industry, such as fittings, board materials, surfaces and accessories, providing a comprehensive market overview in a uniquely compact format. This sets ZOW apart from other trade fairs on the Turkish market.
At the CNR Expo Center, supplier companies can meet with high-calibre decision-makers from the Turkish furniture industry and neighbouring markets in the Middle East. So it’s hardly surprising that virtually the entire international surfaces industry was represented in Istanbul. Show Manager Aykut Engin says: “The exhibitors were very satisfied with the quality of the customer contacts. They gave us very positive feedback on the organisation of the event and the new marketing strategy with its specific focus on Istanbul as the ‘gateway to Eurasia’. Turkey and the Middle East both offer key growth markets with significant sales potential for suppliers.”

ZOW Essentials: design symposium with Karim Rashid

The focus on first-class design and high product quality combined with an awareness of the latest trends has always been a hallmark of ZOW. In Istanbul, this was demonstrated not only at the show itself but also at the new design symposium ZOW Essentials. Renowned designers and experts from all over the world shared fascinating insights into the world of furniture design, both now and in the future. New materials, lightweight concepts and high-end design were just some of the topics discussed.
The keynote speaker was top international designer Karim Rashid, who travelled to ZOW specially from New York. Rashid is a connoisseur of the Turkish design scene and has realised more than 3000 projects around the world in interiors, fashion, furniture, lighting, music and art, collecting over 300 awards in the process. Other speakers included top Turkish designers such as Atilla Kuzu, Nursema Öztürk, Derin Sarıyer, Can Yalman and Yılmaz Zenger.

The team in Turkey headed by Mehmet Iyimen and Aykut Engin is already looking forward to the next ZOW in Istanbul between 13 - 16 September 2012. With its clear focus on design and quality, this international supplier showcase with its unique concept has firmly established itself on the Turkish market. Both exhibitors and visitors agree!

For more information, please visit http://www.zow.com.tr/en/index.html


ZOW Istanbul 2012
13 - 16 September
CNR Expo Center, Istanbul/Turkey
http://www.zow.com.tr/en/index.html


Photo captions

ztne1105_b1: The fourth ZOW in Istanbul took place at the CNR Expo Center from 15-18 September 2011.- Photo: Clarion Survey

ztne1105_b2: VIP visit at ZOW in Istanbul: The Turkish MP Osman Kahveci at the Viole booth. - Photo: Clarion Survey

ztne1105_b3: One of the highlights in Istanbul which attracted a lot of visitors was the new design symposium ZOW Essentials.- Photo: Clarion Survey

ztne1105_b4: The renowned international designer Karim Rashid was the keynote speaker at the ZOW Essentials.- Photo: Clarion Survey

ztne1105_b5: Stylish atmosphere: the ZOW-Premium-Lounge was very well received by the guests in Istanbul.- Photo: Clarion Survey

ztne1105_b6: Top designer Karim Rashid during his tour of ZOW in Istanbul.- Photo: Clarion Survey

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