||09 / 2011
||Clarion Events Deutschland GmbH
Where the furniture industry gets together
ZOW Istanbul 2011 – Gateway to Eurasia
ZOW in Istanbul 2011, the International Exhibition of Components and Accessories for the Furniture Industry, is the place to be for the sector’s top-decision makers. The fourth edition of the B2B show is hosting a total of 286 high-ranking exhibitors from 21 nations, presenting their latest innovations in 64 different product groups to an international audience: From 15 – 18 September, more than 20,000 professional visitors will flock the halls at the CNR Exhibition Center. One of the highlights at ZOW is the new design symposium “ZOW Essentials”, featuring well-known designer Karim Rashid as the key note speaker.
In recognition of the importance of the ZOW show, prominent corporate and political leaders are attending ZOW 2011 in Istanbul. The official opening is being held by Mr. Ali Riza Ercan, President of the Federation of Wood Works, Mr. Nuri Tuna, Vice-president of the Istanbul Chambers of Industry, Mr. Abdullah Tever, Istanbul Wood & Forest Products Exporters Association, Mr. Mehmet Büyükeksi, President of the Exporters Assembly of Turkey, Mr. Recep Kasan, Assistant General Manager of the General Directorate of Forestry, and Mr. Kenan Akyüz, President of the Business & Marketing Department.
Highlight in 2011: “ZOW Essentials” with Karim Rashid
ZOW in Istanbul has a new and sharp focus on topics affecting the supply industry. The limelight is clearly on the classical supplier products such as fittings, panel materials, surfaces and accessories – making ZOW very different from other trade shows of the sector on the Turkish market. Aykut Engin, show manager at ZOW Istanbul: “The important decision makers surely know what they can expect from ZOW: an exciting line-up of product innovations, the latest in new materials, pioneering lightweight construction concepts as well as high-end furniture production trends.”
Visitors are not only given an understanding of these topics in exhibitor showcases, but also in “ZOW Essentials”, the new and top-class design symposium. There will be attractive presentations and a series of lectures running on September 16th and 17th. The surface industry strongly supports ZOW in Istanbul, so the visitors will find an abundance of international companies of this sector exhibiting at this year’s fair. In order to round up the vital topic ‘surface design’, ZOW Essentials is presenting a creative luminary in this field: The internationally renowned designer Karim Rashid will be the key note speaker at the event. The symposium will be of international importance and mark a real highlight for all our visitors and exhibitors, as Aykut Engin promises: “Our goal is to actively support the furniture industries of Turkey and its neighbouring countries in order to generate significant advantages in competition. We have engaged the cream of the crop as expert presenters for this year’s ZOW Essentials, and we are sure they will give new inspiration and convey groundbreaking ideas to the audience.”
Turkey is and remains one of the most interesting growth markets in the world and the springboard for the Middle East. In view of this favourable environment, show organizer Survey Fuarcılık Danışmanlık Ltd. Şti is confident that ZOW 2011 with its international range will be a strong supportive event for the Turkish furniture industry, both in the domestic and the export market. Aykut Engin: “We’re happy to be host again this year to so many well-known Turkish and international supplier companies from all over the world. Istanbul is certainly the place where deals are being made, so our ZOW exhibitors and visitors can look forward to an exciting event – with innovative products, targeted expert information and best business opportunities.”
ZOW Istanbul 2011
CNR Expo Center Istanbul/Turkey
The “ZOW Essentials” programme is available at: http://www.zow.com.tr/en/essentials/
Image: ztne1104_b1: Logo ZOW Istanbul 2011 - Graphics: Clarion Survey