Sporty business in Russia!
Investments in construction sector boost furniture demand
Great events are often foreshadowed: The Winter Olympics 2014 and the 2018 soccer world cup are boosting the Russian economy. Experts expect a GDP growth rate of 4-5% for 2011 and 2012. Behind this backdrop, the fifth ZOW , supplier fair for the furniture industry and interior design, is going to run in parallel to Mebel from 21-25 November. In 2011, the trade fair will be spearheaded by the St. Petersburg-based trade fair organiser Restec Exhibition Company for the second time.
“The new development creates excellent sales opportunities for the international supplier industry”, says Pavel Tolypin, head of furniture exhibitions at Restec. Quality products from Germany and Western Europe are greatly appreciated by the Russian furniture manufacturers, since they are often unavailable in their own country. At ZOW Moscow, international suppliers will find the perfect platform for the placement of their products, establishing new business contacts and tapping into the Russian market. With its unique concept, ZOW has taken a fixed place in the Russian furniture industry. It stands for efficient organisation, intense communication and great customer contacts. “With more than
70 % of the visitors coming from senior management circles in the Russian furniture industry, ZOW is the place for lucrative business deals”, says Pavel Tolypin.
For five years, ZOW 2011 has been running in parallel to Mebel at the Expocentr. During this time, the number of exhibitors has doubled and the number of visitors has quadrupled. In 2010, more than 17,000 professionals from all over the country visited ZOW in Moscow. ZOW’s offers greatly complement those of Mebel, since it enables the manufacturers who visit the most important Russian furniture fair to receive information about innovations of the suppliers. The Moscow Expocentr is the place to be for anyone who wants to do business in Russia. Whether you are a supplier, manufacturer or distributor: It represents the venue for the major players of the industry, where contacts are made and maintained and orders for the following year are placed.
Matchmaking service for ZOW 2011
The Russian furniture industry offers endless possibilities to international supplier companies. However, entering the market requires careful planning. In any case, it is important to have a sales partner who is familiar with the Russian market. He is the local contact person, establishes the necessary contacts and also helps in case of difficulties. “Such business partners can be found at ZOW in Moscow”, says Tolypin. This will be even further facilitated by the Matchmaking Service, offered as an online service by Restec starting 2011. The targeted exchange of information in advance of the fair will enable potential partners to find each other online and improve their contact at the fair. “This allows us to provide our customers with even more efficiency in the establishment of contacts and create market transparency”, says Tolypin.
In parallel to ZOW and Mebel, the international furniture congress
MIFIC is going to run between 21 and 25 November 2011 at the Expocentr. The congress is offering an extensive range of events including workshops, discussion sessions and exhibitions for the international furniture business. Renowned speakers from all over the world and a high calibre audience, including well-known figures from politics and the industry, make the MIFIC an important event for exhibitors and visitors year after year.