||03 / 2010
||Clarion Events Deutschland GmbH
Internationally renowned trade fair organiser takes over ZOW
New company Clarion Survey GmbH secures the future of the ZOW concept and location
Following the second-largest ZOW in the trade fair’s history in February 2010, which saw a considerable increase in the number of FKM-certified visitors and enjoyed an extremely positive atmosphere among exhibitors, Bielefeld-based organiser Survey GmbH & Co. KG, has announced a commercial partnership with a leading exhibition organiser. The British company Clarion Events Ltd., which is based in London, is taking over the three German trade fairs organised by Survey – Focus Küche & Bad, FMB Zuliefermesse Maschinenbau and the most important annual ZOW supplier fair for the furniture industry and interior design – with immediate effect. This step secures and builds on the success of both the ZOW trade fair, which has taken place each year in the furniture hub of Westfalen-Lippe since 1995, and other business events in the long term.
Clarion Events is a fast-growing, internationally renowned trade fair and conference organiser with a strategic network of eleven subsidiaries around the globe. Thanks to its successful corporate policy, the British company has built up a solid reputation. With its partners and brands, Clarion Events works with a number of industries in various locations following the principle of always ensuring a high degree of independence and therefore an ability to respond quickly to particular market requirements.
Increased capital base secures prosperous further development
The new company, which will in the future organise and be responsible for trade fairs in Germany, is called Clarion Survey GmbH. Peter H. Meyer, the founder of ZOW, will continue in his role as Managing Director in the new joint company and remain a partner, holding a significant share in the company, while Clarion Events is the majority shareholder. As an immediate effect of this agreement, an increased capital base is being made available to the proven and unchanged team of staff, ensuring that the aforementioned trade fairs can continue to be planned, developed and run both today and in the future. Thanks to the recently concluded long-term contract with the trade fair centre in Bad Salzuflen, ZOW will remain at the heart of the Westphalian furniture and kitchen industry where it was founded. The company, which is focussing on the market in Germany, will not change the appearance or character of the trade fair.
Speaking about the takeover, Survey founder Peter H. Meyer says, “Welcoming Clarion onboard is ideal for me. At my age, running a mid-sized company, I need to start thinking about who will succeed me. But now my problem is solved. A foreign organiser is not interested in taking ZOW away from its home and moving it to another location in Germany, so this problem is solved too. The expansion policy we pursued when the market was good left our capital base thin during the economic crisis – and the takeover has even solved this problem. In a nutshell, Clarion’s takeover of our trade fairs means that we can remain one factor that our customers can rely on!”
Planning security for ZOW’s proven annual cycle
Clarion Survey GmbH’s clear commitment to the ZOW location, to long-term continuation and to the ongoing optimisation of ZOW as the annual international information and trade platform for the sector at the heart of Europe’s largest regional market give the industry the planning security it wants. Representatives of exhibitors and the ZOW advisory board see the current developments as particularly positive and hopeful.
Dr. Gunther Geisweid, of Enger-based Hera GmbH & Co. KG, thinks that the takeover “has secured and built on ZOW’s leading position in the furniture industry.” He continues, “Now the product groups need to be consistently updated. In the lighting and glass segments, there is potential to show a deeper level of competence thanks to their presence at the trade fair. This ensures advancements for our customers.”
“As the organiser of ZOW, the new Clarion Survey GmbH should use its financial power to welcome new visitor groups,” says Hartmut Stöcker of Adolf Würth GmbH & Co. KG., Künzelsau. “Würth is delighted that more craft and trade people come to ZOW year on year. We would be overjoyed if work on this target group will be intensified even more in the future.”
Trade fairs in the region for the region
Klaus Neelsen of Neelsen GmbH Holzbearbeitung, Bünde, highlights the close interdependence between the industry and ZOW in Bad Salzuflen: “ZOW is the product of our furniture industry, shaped as it is by medium-sized companies. It’s only natural that its founder, Peter Meyer, who himself runs a medium-sized company, is like most of us concerning himself with succession. The partnership with an internationally renowned organiser such as Clarion secures the future of the trade fair, which is the most important fair each year for my company.”
The new partner has brought with it positive expectations, as Clarion Events has entered the German market with a great deal of commitment and long-term vision, as CEO Simon Kimble confirms: “We were able to satisfy ourselves that ZOW is firmly rooted in the market with its unique concept as an established and future-proof trade fair format. Our strategy is to invest in successful brands such as ZOW. We are relying on the available know-how and are giving the team on the ground as much independence as possible to further reinforce and build on this position of competence. We are looking forward to seeing Clarion Survey GmbH work successfully to strengthen ZOW at its proven location in the long term.”