||10 / 2009
||Clarion Events Deutschland GmbH
Where the furniture industry gets together
ZOW and Z-TEC: the premier industry event in Istanbul
The autumn season gets underway with an exciting trade fair event for the Turkish and international furniture industry. From
1 - 4 October 2009, the Istanbul Expo Center will play host to two trade fairs covering a total of 25 000 m²: ZOW, the supplier fair for the furniture industry and interior design, and Z-TEC, the specialist event for woodworking and furniture production machinery.
Around 250 exhibitors will be at ZOW in Istanbul, including prominent names such as Kastamonu Entegre, Yildiz Entegre, Yildiz Sunta MDF, Starwood, AGT, Samet, Cebi Kilit and Art Aksesuar, alongside international firms such as Chiyoda, Danzer, Elektra, Interprint, Renolit, Schattdecor, Süddekor and Surteco. Z-TEC won’t be outdone either, as around 60 Turkish machine manufacturers and importers have already registered for the first edition of the trade fair, including well-known names such as Kadromak Makine, Netmak Ağaç Makinaları, Turanlar Makine and Arti Bileme.
Between them the two shows will almost fill the Istanbul Expo Center,
one of Turkey’s largest and most modern exhibition venues, with ZOW occupying Halls 2, 4 and 8 and Z-TEC Halls 6 and 7 just opposite. The products on show at ZOW cover the full range of furniture supplier parts such as surfaces and fittings, elements and systems, semi-finished products and products for interior design. For the first time fabrics and leather, microfibre and upholstery materials will be showcased in a special exhibition area. With a multitude of new product innovations and creative design ideas, ZOW has become both a forum and a showcase for the furniture and interior design industries in Turkey and the Middle East.
Meanwhile, visitors to Z-TEC – running at the same time as ZOW – can discover the latest products in the machine segment. This includes, for example, machines for mechanical woodworking and surface treatment, machines for assembly, installation, packaging and the maintenance, repair and manufacture of tools as well as auxiliary machines and manual machines for working with wood and plastic. Machine construction is one area of the industry with enormous innovation potential, and this very potential is at the root of the top quality of furniture and interior design products. Z-TEC presents a cross-section of current technical developments, offering visitors true added value.
ZOW and Z-TEC: “Unique”
With the combination of ZOW and Z-TEC, trade fair organiser Survey is offering the furniture industry in Turkey, the Black Sea region and the Middle East a complete supplier portfolio at the same time and in the same place. “This is unique in the region,” says Survey’s director in Istanbul, Suleyman Durdu. The premiere in 2008 welcomed around
14 000 visitors from Turkey, Iran, Syria and the UAE through its doors, all curious to see what ZOW had to offer. The organisers are confident that they will be back for this year’s event. “The ZOW concept with its unique workshop format was very well received in Turkey,” says Durdu. He anticipates even higher visitor numbers for ZOW 2009, particularly since this year’s event is combined for the first time with the machine show.
ZOW and Z-TEC exhibitors expect to do good business at both events, given that Turkey is still one of the world’s most promising growth markets and also serves as a springboard for the markets of the Middle East. A particularly positive development is that the Turkish market, which was affected by the economic crisis like many others, has taken an upward turn. The OECD is forecasting a growth in GDP of
8.5 percentage points between 2009 and 2010. It’s a development that the international furniture industry stands to benefit from: this is one of the fastest growing sectors in Turkey, stimulated by massive investment in residential construction, a rapidly growing population and a large proportion of young people of an age to start new households.
All in all, it’s the perfect framework for a successful second ZOW and the first Z-TEC in the prosperous city on the Bosporus. Istanbul may not be the capital of Turkey, but it’s certainly where deals are being made. If you want to make inroads into the Turkish market, then all roads lead to Istanbul. This is as true this year as it will be in the decade to come.