ZOW in Moscow: Where the industry comes together
Supplier exhibition once again runs at Expocentr
Following on from the great success of last year, the Moscow-based ZOW event will once again be held in parallel to Mebel at the Expocentr. In November 2007 just short of 10 000 visitors from the furniture and interiors industry discovered the innovative potential of this supplier exhibition, which is setting exciting new trends in the Russian market with its workshop concept. Between 24 and 28 November 2008, all the latest innovations in surfaces and fittings, elements and systems, semi-finished products and materials will be on show at Moscow’s Expocentr. More than 150 exhibitors from all over the world will be attending the event.
Each November, Mebel brings together decision-makers and representatives from all over Russia in the country’s capital. Anyone who operates in the furniture industry cannot afford to miss what is Russia’s largest furniture exhibition. Presenting innovative suppliers from all over the world, ZOW is the perfect complement to this event, offering real added value to the Russian furniture industry. The trade fair, which has made a global name for itself with events in Germany, Italy, Spain, Russia, China and Turkey, stands for effective organisation, intensive communication and quality customer leads. With over 70% of visitors representing top management in the Russian furniture industry, ZOW is a guaranteed source of profitable business.
The focus at ZOW is on new products, which this year will reveal the diverse range of creative ideas from the international supplier industry and expert technical know-how. The most important products at the Moscow ZOW are fittings and surfaces. Fitting manufacturers can boast sophisticated technology and superior design quality in their product ranges. Non-wearing materials, hygienic coatings, compact installation widths and variable adjustment mechanisms are among the latest refinements in the industry. Grey, black and white are the latest colours for surfaces. Both wood and stone decors are presented in an unfussy new look that forms an ideal background for vibrant, colourful key features. Light is becoming a popular design feature for furniture. The trend is towards small products with powerful light output, appealing light colours, minimal heat radiation, and long lifetimes.
In 2008, in parallel to ZOW and Mebel, the organisers are once again inviting visitors to the Moscow International Furniture Industry Congress (MIFIC) at the Expocentr. This event encompasses a wide range of talks, workshops, discussions, exhibitions and networking opportunities for the international furniture industry. Renowned international speakers and a high-calibre audience including prominent figures from politics and business make MIFIC an important diary date for exhibitors and visitors attending ZOW and Mebel. The objective is to “see and be seen”, and this event frequently results in important leads that generate tangible business.